Project Overview:

Type: Brand Identity
Role: Lead Designer & Project Manager
Year: 2021-2022
Tools Used: Adobe Illustrator, Photoshop, Figma, Webflow

Background:

During my time at Modern Health, I worked on several projects and campaigns with which I had to create sub-brand identities for. For instance, we hosted our first ever mental health virtual conference called Elevate during which we had over 3000 registrants the first year in 2021 and over 5000 the following year in 2022.

The logo and branding for Elevate went through several rounds of editing and entailed creating brand guidelines which we used to develop a motley of assets (website, social media posts, emails, Zoom backgrounds, and swag).

Objectives & KPIs:

With so many campaigns being created and managed across the Marketing team, we found it essential to create brand identities that would overlap with both Modern Health’s brand guidelines and the event or campaign’s overall messaging and tone. Our objective to creating separate brand identities was to create a more substantial brand name for Modern Health beyond its product and to help attract different audiences through iterations of our brand.

Along with creating the brand identity from scratch for Elevate, I also developed brand identities for the following: